Atomic Fungi

Atomic Fungi is a progressive functional mushroom tea company focused on blending traditional herbal wisdom with modern flavor profiles. Their products address real-life issues like fatigue, brain fog, insomnia and stress using benefits of whole fruiting body mushrooms like lion’s mane, reishi and many more. This Boston-based company focuses on education and wellness led by Giovanni Estrella, their super dope owner.

Package Design
Brand Identity

Creative Direction: Javier Suarez

Design: Javier Suarez

Copy: Giovanni Estrella

Our objective was to develop packaging that was unexpected and innovative. Although functional mushroom teas are a very niche product, we still didn’t want to look like every other tea brand. We stayed very far away from soft tones, mountain backgrounds and pseudo-Asian imagery.