In The Hyphen

A YouTube-based journalism project by Fernando Hurtado that spotlights the diverse, in-between experiences of U.S. Latinos. Those “hyphenated Americans” who often straddle multiple cultures and languages. Through deeply researched and visually rich storytelling, In The Hyphen challenges mainstream narratives and gives voice to stories that are rarely heard in traditional media.

Brand Identity

Creative Direction: Javier Suarez

Design: Javier Suarez

image_InTheHyphen_purple.jpg

Our objective was to create a brand identity that is experiential. We used a high-contrast color for that bold consistency needed to stand out. The digital world changes so quickly so we needed the brand to be dynamic. It needs to be adaptaple to anything thrown its way.

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