Branding for the no-days-off types that need to stand tf out.
Helping small businesses turn scattered visuals and mixed messages into a brand that actually works.
Have you outgrown your DIY era?
You’re here because you’re tired of piecing together your brand with Canva templates and YouTube tutorials. Or Embarrassed to send people to your website or socials. (Trust, I’ve been there.)
You’ve done what you could with what you have, but now your business is starting to outpace the look of it. The logo feels outdated. Your flyers look generic. The “coming soon” website you launched two years ago is still your main one. The worst part? None of it feels consistent and you feel stuck.
You’ve done the hard part: building the business. Now it’s time to make it look and feel like the real thing.
Take your brand from yawn to oh, that’s dope af.
There’s a waaay better way of showing up for your audience. It’s not just making things look good. It’s building a brand that earns trust, helps people remember you and makes showing up finally feel easy.
When your brand has a clear look and message, everything you put out (your posts, your emails, your flyers) actually works together instead of fighting each other.
If you’re ready to stop guessing and start showing up with clarity and confidence, the Launch Box (Brand Identity Intensive) is for you.
Hey! I’m Javier 👋
I’ve been where you are. Burnt out, doing it all yourself and feeling stuck. That’s why I started Hi–Format.
I’m a brand designer who helps overworked entrepreneurs like you build a brand to match your hustle. This means: looking as legit as you already are, having your visuals actually make sense with your biz and having a simple roadmap for growth.
I have an Offer for you.
👇
Like what you see?
👇
I have an Offer for you. 👇 Like what you see? 👇
Real talk,
tell me if this is you.
Piecing together your brand with Canva templates and YouTube tutorials.
Embarrassed to send people to your website or socials.
Working twice as hard for half the recognition.
You've outgrown the DIY stage, but you're stuck between figuring it out and investing in an agency that probably wont get you.
Here's what I do know:
You don't need just a “cool” logo.
You need a brand that matches your ambition.
You need a practical blueprint for growth.
👉 You need your brand.
What clients are sayin’
-
![]()
“Hi-Format took my concept for my brand, interviewed me for 90 minutes and somehow managed to render a brand look that not only elevated the brand but accentuated its meaning. He distilled our conversations to the elements that resonated the most with me as a founder and with my viewers. I cannot recommend his services enough.”
Fernando Hurtado, In The Hyphen
We don’t complicate our process, bestie.
At its core, Hi-Format is a mix of strategy, storytelling, and design. We Help entrepreneurs move from “making it work” to making it make sense.
Your brand story.
We start by putting everything you have so far on paper. Your goals, aspirations, sweat and tears. Everything. Then we collaborate on your brand’s origin story and a simple strategy for actionable growth. This will give you a solid foundation to build from that will resonate with your audience.
1
Your custom design.
Once we have our brand story, we get to the visuals. Just like Peter Parker designing his suit, we’ll make sure that every visual decision aligns with your goals and objectives. We’re not decorating a living room, we’re not just making pretty graphics. Your brand identity will be your superstar salesperson when you’re not in the room.
2
Your growth blueprint.
Before we wrap up, we’ll have a 1:1 session to create a growth roadmap together. I’ll leave you with everything you need to keep growing, without the headaches. Whether it’s packaging, social media marketing or store signage, you’ll be prepared for anything the wild wild biz west throws at you.
3
Start looking as legit as you already are.
Launch Box is everything you need to build your brand, right out the box.
This is a done-with-you brand identity package. Best part? You’ll be ready to start showing off in just 2 weeks.
Launch Box starts at $3,000