Old World Market

objective

It’s an incredible milestone to be in business for over 40 years for any business. After doing just that, Old World Market felt it was time for a change. This super market has one of Chicago’s biggest selection of West African & Caribbean imported products and it’s a pillar for many communities inside and outside of Chicago.

The challenge with this project was maintaining the integrity of their long-lasting image that’s familiar to its existing customers. We wanted to create new assets and a revamped logo system that resonated with the younger market growing in the community.

Here’s the 40 year old logo and its rebrand :

development

We started with a simple rebrand of existing assets. Recreating their logo to adapt to digital uses, which was not a concern 40 years ago, was essential for the foundation. We also chose a different green color that would look much better both on print and digital touchpoints.

Brand touchpoint were created to bring our new image into the consumer’s hands. We created a visually stunning paper bag, new employee uniforms to celebrate 40 years and their first website. We also photographed and edited hundreds of imported products to make sure Old World Market had quality assets when they create marketing campaigns.