Atomic Fungi
Atomic Fungi is a functional mushroom tea company focused on blending traditional herbal wisdom with modern flavor profiles. Their products address real-life issues like fatigue, brain fog, insomnia and stress using benefits of whole fruiting body mushrooms like lion’s mane, reishi and many more. This Boston-based company focuses on education and wellness.
Brand Identity
Package Design
Creative Direction: Javier Suarez
Design: Javier Suarez
Copywriting: Giovanni Estrella
Our objective was to develop packaging that was functional and innovative. Although mushroom teas are a niche product, we still didn’t want to look like every other tea brand. We stayed very far away from boring soft tones, mountain backgrounds and pseudo-Asian imagery.
