Atomic Fungi
Atomic Fungi is a Boston-based functional mushroom tea company blending traditional herbal wisdom with modern wellness. Now they command attention on shelves crowded with generic tea brands. This brand identity gives their team a larger-than-life presence when out selling. What used to blend into the background of muted tones and predictable mountain imagery now turns heads with bold visuals and hyper-saturated product packaging.
Brand Identity
Package Design
Creative Direction: Javier Suarez
Design: Javier Suarez
Copy: Giovanni Estrella
When founder Giovanni Estrella came to me, Atomic Fungi had the basics: simple packaging and a logo. But it all looked expected, getting lost in a bottomless pit of soft pastels and pseudo-Asian imagery that dominates tea aisles.
Together, we built a brand around what kept coming up in our conversations: foundational. These functional mushroom teas aren't just products. They're foundational to healthy lifestyles, cultural wellness traditions, and daily rituals. We treated the three flagship products like foundational elements themselves, using primary colors and essential shapes. Every ingredient is displayed as a simplified icon on the packaging as a literal, visual commitment that Atomic Fungi uses real, whole ingredients. Not "tea dust" like their competitors.
The result is a brand identity that's hyper-legible, colorful, and bold af. Everything the tea industry isn't.
